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网上书店消费者搜索、浏览与购买行为分析

发表时间:2009-10-31  浏览量:1859  下载量:922
全部作者: 周思思,蔡东烨,曾进
作者单位: 北京交通大学交通运输学院;北京交通大学土木建筑工程学院
摘 要: 对网上消费者的搜索、浏览和购买行为进行研究,分析归纳了消费者的行为规律,总结出影响这些行为的因素及其影响程度,并结合“当当网”图书案例进行简要分析,在此基础上提出网上书店消费者行为模型。希望能够为今后开展消费者行为特点研究提供有用的资料,并为我国企业对消费者(bussiness to consumer, B2C)型企业的网络零售实践提供帮助。
关 键 词: 计算机应用;因特网;模型;行为研究;消费者
Title: Analysis of consumer behavior of searching, browsing and purchasing in online bookstore
Author: ZHOU Sisi, CAI Dongye, ZENG Jin
Organization: School of Traffic and Transportation, Beijing Jiaotong University;School of Civil Engineering, Beijing Jiaotong University
Abstract: This paper carries out a research on online consumers searching, browsing and purchasing behaviors, summarizes the laws of consumer behaviors, sums up the factors affecting these behaviors and their impacts, gives a brief analysis combined with Dangdang book cases, and proposes a model of consumer behavior in online bookstore. The research provides useful information to future study on the characteristics of consumer behavior, and provides some practical help to online retail practice of bussiness to consumer (B2C) companies.
Key words: computer application; Internet; model; behavior research; consumer
发表期数: 2009年10月第20期
引用格式: 周思思,蔡东烨,曾进. 网上书店消费者搜索、浏览与购买行为分析[J]. 中国科技论文在线精品论文,2009,2(20):2185-2191.
 
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