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旅游企业智力资本运营研究

发表时间:2010-06-30  浏览量:1198  下载量:580
全部作者: 卢佳,徐凤菊
作者单位: 武汉理工大学管理学院
摘 要: 在已有的智力资本内涵基础上,提出了智力资本运营的概念,并阐述了旅游企业进行智力资本运营的必要性;另外,从智力资本的结构角度出发,分别对旅游企业的人力资本运营、结构资本运营和关系资本运营进行分析,提供了一些创新思路和建议,期望能为旅游企业的运营提供一些借鉴,从而促进我国旅游业的发展。特别是旅游企业的人力资本运营,应是旅游企业经营者关注的重点。将旅游企业人力资本运营分为对内运营和对外运营两部分:在对内运营中,采用“活力曲线”的方法激发企业员工的动力;而在对外运营中,则分合作、租赁和并购3种模式进行描述。
关 键 词: 旅游管理;智力资本运营;应用分析;旅游企业;智力资本
Title: Research on intellectual capital operation of tourism enterprises
Author: LU Jia, XU Fengju
Organization: School of Management, Wuhan University of Technology
Abstract: On the basis of the existing definitions for intellectual capital, this paper puts forward the concept of intellectual capital operation, and explains the need for intellectual capital operation of tourism enterprises; in addition, with the perspective of intellectual capital composition, the human capital operation, structural capital operation and the relation capital operation of tourism enterprises have been analyzed. Meanwhile, some innovative ideas and suggestions are provided in order to give some references on the operation of tourism enterprises and thereby to promote the development of China’s tourism industry. Especially the human capital operation should be the priority of the operators in tourism enterprises. The human capital operation of tourism enterprises is divided into two types: internal and external operation in this paper. In the internal operation, “dynamic curve” is taken to motivate the power of employees; while in the external operation, three models, the cooperation, leasing and acquisition, are described.
Key words: tourism management; intellectual capital operation; application analysis; tourism enterprises; intellectual capital
发表期数: 2010年6月第12期
引用格式: 卢佳,徐凤菊. 旅游企业智力资本运营研究[J]. 中国科技论文在线精品论文,2010,3(12):1293-1298.
 
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