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基于团购网站的用户接受模型研究

发表时间:2015-04-30  浏览量:1799  下载量:768
全部作者: 黄林橙,吕廷杰
作者单位: 北京邮电大学经济管理学院
摘 要: 在技术接受模型的基础上,融合感知风险理论,提炼出影响团购网站用户接受行为的因素,通过问卷调查等方法进行调查。采用AMOS软件建立结构方程模型并进行检验,最后得出结论:网络团购参与意愿,对网络团购的态度,感知网络团购易用,感知网络团购有用,感知网络团购风险以依次递减的效果影响用户使用团购网站的行为。
关 键 词: 管理工程;团购网站;用户接受;技术接受模型;风险感知
Title: User acceptance model research based on group buying site
Author: HUANG Lincheng, LÜ Tingjie
Organization: School of Economics and Management, Beijing University of Posts and Telecommunications
Abstract: Based on technology acceptance model, the article extracted the factors that influence the behavior of group buying site user acceptance, conducted by questionnaire surveys and other methods. We used AMOS structural equation modeling software to build and test, we conclude that the willingness of participation on group buying on the internet, the attitude of group buying network, the convenience of group buying network, the usefulness of group buying network, and the risk-awareness of group buying network all descend successively with the group buying behavior of site user.
Key words: management engineering; group buying site; user acceptance; technology acceptance model; risk-awareness
发表期数: 2015年4月第8期
引用格式: 黄林橙,吕廷杰. 基于团购网站的用户接受模型研究[J]. 中国科技论文在线精品论文,2015,8(8):821-829.
 
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