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经济全球化背景下中国职业体育产业SWOT分析及路径选择

发表时间:2009-10-15  浏览量:1499  下载量:556
全部作者: 黎琴,李文辉,刘红建
作者单位: 南京师范大学体育科学学院
摘 要: 通过对经济全球化背景下中国职业体育产业的优势、劣势、机会、威胁(strength, weakness, opportunity, threat, SWOT)的分析,认为:中国职业体育产业存在着自身的优势和弱势;经济全球化为其带来了机遇和挑战。中国职业体育产业应该从制度、组织、产业等层面创造良好的产业发展环境、健全的管理机构,培养职业体育专业人才,提供优质的职业体育产品等,使中国职业体育产业走上健康发展的道路。
关 键 词: 体育经济学;经济全球化;职业体育产业;优势、劣势、机会、威胁分析;路径
Title: SWOT analysis and routing of China’s professional sports industry against the background of economic globalization
Author: LI Qin, LI Wenhui, LIU Hongjian
Organization: School of Physical Education, Nanjing Normal University
Abstract: It is considered that there are advantages and disadvantages of China’s professional sports industry, and economic globalization has brought opportunities and challenges for it through the strength, weakness, opportunity and threat (SWOT) analysis on China’s professional sports industry against the background of economic globalization. In order to get a healthy development, the professional sports industry should create a good system environment from system, organization and industry aspects and so on, improve administrative organizations, train professionals, and provide good professional sports products.
Key words: sport economics; economic globalization; professional sports industry; strength, weakness, opportunity and threat analysis; routing
发表期数: 2009年10月第19期
引用格式: 黎琴,李文辉,刘红建. 经济全球化背景下中国职业体育产业SWOT分析及路径选择[J]. 中国科技论文在线精品论文,2009,2(19):2083-2088.
 
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