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客户回报率对企业价值的贡献研究

发表时间:2010-11-15  浏览量:1635  下载量:694
全部作者: 邹东美,仇向洋
作者单位: 东南大学经济管理学院
摘 要: 在总结前人研究的基础上推断出客户价值与企业价值、客户回报率(return on customer,ROC)企业价值之间的关系,然后通过几个简单的例子说明ROC在平衡短期业绩与长期目标、实现有机增长、优化企业决策放慢的作用;通过分析客户回报率的影响因素,建议从客户获取、保留与客户利润3个方面思考提升ROC.
关 键 词: 企业管理;客户回报率;客户价值;作用;提升
Title: A research on the contribution of return on customer to enterprise value
Author: ZOU Dongmei, QIU Xiangyang
Organization: School of Economics and Management, Southeast University
Abstract: This paper concludes the relationship between customer value and enterprise value also the relationship between return on customer (ROC) and enterprise value based on the researches former people did, then introduces some simple examples to confirm the function of ROC on balancing short-term performance and long-term objectives, achieving organic growth and optimizing enterprise decision slowdown. It suggests upgrade ROC from getting, maintaining customers and customer profitability.
Key words: enterprise management; return on customer; customer value; function; upgrade
发表期数: 2010年11月第21期
引用格式: 邹东美,仇向洋. 客户回报率对企业价值的贡献研究[J]. 中国科技论文在线精品论文,2010,3(21):2248-2255.
 
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