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试论中小企业应对世博经济的对策

发表时间:2010-12-31  浏览量:1518  下载量:644
全部作者: 湛文喜,纪成君
作者单位: 辽宁工程技术大学工商管理学院
摘 要: 针对世博会带来的巨大商机和市场需求,通过对中小企业(small and medium-sized enterprise, SME)融入“世博经济”问题的思考,从作用分析、世博营销策略分析以及融入措施三个方面阐释中小企业面对世博商机的对策,为中小企业提供意见参考。
关 键 词: 管理经济学;世博经济;中小企业;世博营销;对策
Title: Strategy of SME for Expo economy
Author: ZHAN Wenxi , JI Chengjun
Organization: College of Business Administration, Liaoning Technical University
Abstract: The Expo will bring tremendous business opportunities and market demand. The paper studies on the problem of integration of small and medium-sized enterprises (SMEs) to Expo economy, gives strategy for SMEs to face the business opportunities provide by the Expo from three aspects including effect analysis, Expo marketing strategy analysis and integration measures, therefore providing reference advices for SMEs.
Key words: managerial economics; Expo economy; SME; Expo marketing; strategy
发表期数: 2010年12月第24期
引用格式: 湛文喜,纪成君. 试论中小企业应对世博经济的对策 [J]. 中国科技论文在线精品论文,2010,3(24):2536-2542.
 
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