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企业与消费者的社会责任共生机理研究

发表时间:2011-05-31  浏览量:1240  下载量:566
全部作者: 肖捷,欧阳润平
作者单位: 湖南大学工商管理学院
摘 要: 通过对绿色消费、可持续消费和负责任消费(responsible consumption)3个概念进行比较辨析,发现负责任消费概念既涵盖前两者,又具有新的含义,深刻体现了时代特征和消费概念的发展趋势。企业在履行社会责任后,会通过光环效应、归因效应和保险作用来提升消费者对企业形象的认知,并促进购买行为的增加,但消费者不是被动接受企业的社会责任行为,他们会在拟合度、动机、时机等方面对企业社会责任行为提出要求。企业与消费者的相互影响能形成共生机制,促进企业更多履行社会责任同时也提升消费者的社会责任感。
关 键 词: 企业管理;企业社会责任;机理研究;消费者
Title: Symbiotic mechanism of enterprises and customers on the perspective of social responsibility
Author: XIAO Jie, OUYANG Runping
Organization: College of Business Administration, Hunan University
Abstract: After comparing the three concepts that are green consumption, sustainable consumption and social responsible consumption, it is found that the social responsible consumption embrace the meaning of former two and some new sense. With the characteristics of the times, it shows the future trend of consumption development. The practices with corporation social responsibility will enhance corporation image and increase purchasing behaviors by halo effect, attribution effect and insurance effect. However, consumers do not accept the practices passively, but they will request corporate social responsibility activities from some aspects such as fit, motivation and timing. The interact influences between corporations and consumers can form a symbiotic mechanism, which promotes the social consciousness of both corporations and consumers.
Key words: enterprise management; corporate social responsibility; mechanism research; customer
发表期数: 2011年5月第10期
引用格式: 肖捷,欧阳润平. 企业与消费者的社会责任共生机理研究[J]. 中国科技论文在线精品论文,2011,4(10):889-893.
 
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