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公共政策过程中信息内容对网络公共情绪影响的实证研究

发表时间:2014-05-31  浏览量:1742  下载量:750
全部作者: 张会平,梁鑫
作者单位: 电子科技大学政治与公共管理学院
摘 要: 以“奶粉事件”为切入点,选取50条网络信息及其对应的50 347条评论为样本,基于ORTONY,CLORE以及COLLINS提出的情感认知模型,采用内容分析法和方差分析法,考察食品安全公共政策过程中,不同信息内容引发的网络公共情绪演化模式。研究发现:1) 从公共政策过程的不同阶段看,问题爆发期的负面情绪要显著高于政策形成期和政策完善期;2) 对于不同类别的信息内容,官员回应类和政策回应类的网络公共情绪要显著高于问题曝光类、社会评论类及部门回应类。因此,公共政策过程中,政府应该及时对公共事件进行回应,积极拓宽信息沟通渠道,以满足公众的诉求,强化对政策执行的监督控制等措施合理引导网络舆情的走向。
关 键 词: 行政管理;公共情绪;网络政治;信息内容
Title: An empirical study on the effects of information content on network public sentiment in the process of public policy
Author: ZHANG Huiping, LIANG Xin
Organization: School of Political Science and Public Administration, University of Electronic Science and Technology of China
Abstract: This paper explores evolution patterns of network public sentiment caused by different information content in the process of food safety policy, which takes “Milk Power Event” as an example. Based on ORTONY, CLORE and COLLINS emotion cognition mode, it analyzes 50 347 commentaries and 50 pieces of information with methods of content analysis and variance analysis, which aims to investigate network public sentiment evolution model at different stages of public policy process. The value of negative sentiments at outbreak of problems is obviously higher than the value at forming and improving policies. For different types of information, the value of network public sentiments of official response and policy response is higher than the value of problem disclosure, social commentaries and department response. Therefore, in the process of public policy execution, the government should respond the public events timely, broaden information communication channel to meet public demands and strengthen the supervision and control of policy execution to guide the direction of network public sentiments.
Key words: administrative management; public sentiment; network politics; information content
发表期数: 2014年5月第10期
引用格式: 张会平,梁鑫. 公共政策过程中信息内容对网络公共情绪影响的实证研究[J]. 中国科技论文在线精品论文,2014,7(10):949-955.
 
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