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文化旅游地形象感知与满意度实证研究——以龙门石窟为例

发表时间:2014-05-31  浏览量:1612  下载量:526
全部作者: 初言玲
作者单位: 安阳师范学院工商管理学院
摘 要: 以世界文化遗产、国家5A级景区龙门石窟为例,基于内容分析法对旅游者网络评论进行研究,探讨旅游者实地旅游后对文化旅游后地形象感知与满意度的影响。认为文化旅游地形象分为认知形象和情感形象,两者及其部分属性均对满意度有显著影响,进而决定未来重游意图和推荐打算。在此基础上,对文化旅游地营销实践进行思考,指出文化旅游地应发挥其文化资源优势,着眼文化和旅游深度融合,有针对性地进行营销活动。
关 键 词: 营销管理;文化旅游;形象感知;满意度;龙门石窟
Title: Empirical study on image perception and satisfaction in cultural tourism destinations: taking Longmen grottoes as a case
Author: CHU Yanling
Organization: Business School, Anyang Normal University
Abstract: Taking world cultural heritage, the national 5A level scenic area of Longmen grottoes as the research object, we study the tourist network comments based on the content analysis method. This thesis analyzes image perception and satisfaction in cultural tourism, especially the cognitive image and emotional image. On this basis, considering marketing practice for the cultural tourism destination, we point out that cultural tourism should give full play to the advantages of cultural resources, and focus on the integration of culture and tourism for a marketing activities targeted.
Key words: marketing management; cultural tourism; image perception; satisfaction; Longmen grottoes
发表期数: 2014年5月第10期
引用格式: 初言玲. 文化旅游地形象感知与满意度实证研究——以龙门石窟为例[J]. 中国科技论文在线精品论文,2014,7(10):975-981.
 
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