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4G服务用户采纳行为研究

发表时间:2016-02-28  浏览量:1844  下载量:697
全部作者: 张帅,郑文富
作者单位: 北京邮电大学经济与管理学院
摘 要: 基于任务技术适配模型、技术接受模型,构建4G服务用户采纳模型,研究影响用户采纳行为的关键因素,并以调查问卷的形式进行数据采集和实证分析。研究表明,任务技术适配度、感知有用性、感知易用性、个体创新及感知成本等对4G用户采纳行为有显著影响。最后,根据研究结论,针对运营商如何发展4G有效客户提供了营销策略建议和改进方向,同时讨论了其局限性及未来的研究方向。
关 键 词: 信息科学与系统科学基础学科;4G服务;用户采纳;任务技术适配模型;技术接受模型
Title: Study on 4G service user adoption behavior
Author: ZHANG Shuai, ZHENG Wenfu
Organization: Economics and Management School, Beijing University of Posts and Telecommunications
Abstract: Based on task technology fit model and the technology acceptance model, this paper builds the 4G service user adoption model, studies the key factors influencing the user adoption behavior, and acquires data and the empirical analysis in the form of questionnaire. The results show that the task technology fit degree, perceived usefulness, perceived ease of use, the individual innovation and perceived cost have a significant influence on 4G user adoption behavior. Finally, according to research conclusion, in view of how the operator to develop 4G effective customer, we provide some advice marketing strategy and improvement direction. This paper also discusses limitations and future research direction.
Key words: basic subject of information science and system science; 4G service; user adoption; task technology fit model; technology acceptance model
发表期数: 2016年2月第4期
引用格式: 张帅,郑文富. 4G服务用户采纳行为研究[J]. 中国科技论文在线精品论文,2016,9(4):372-382.
 
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