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可重复使用包装差别定价策略研究

发表时间:2018-10-15  浏览量:215  下载量:78
全部作者: 朱文刚,陈晓慧
作者单位: 重庆大学机械工程学院
摘 要: 近年来,政府和企业越来越关注包装的回收再利用,而如何制定合理的回收价格是包装循环系统中至关重要的问题。本文结合可重复使用包装的特点,基于折旧理论,重点考虑旧包装的质量状况、已使用年数等对包装回收定价的影响,提出旧包装回收的差别定价策略。此外,对比分析了差别定价模式下,包装发货方与收货方集中决策与分散决策(斯塔克尔伯格博弈)时的回收价格、回收量和供应链的经济收益等,得出如下结论:1)只有当包装价值达到一定值时,包装回收才具有可行性,并且包装价值越高,系统收益越大;2)相比分散决策,集中决策模式下,包装的回收价格更高,回收量更大,终端客户和供应链的整体收益更大;3)无论在哪种模式下,包装回收价格总与质量系数、包装价值和客户对回收价格的敏感程度正相关,与包装的已使用年数和客户的环保意识负相关。
关 键 词: 运筹学;博弈论;差别定价;质量系数;可重复使用包装
Title: Research on differential pricing strategy for reusable packages
Author: ZHU Wengang, CHEN Xiaohui
Organization: College of Mechanical Engineering, Chongqing University
Abstract: In recent years, governments and enterprises have paid more and more attention on reusable packages, and how to make reasonable returning prices has become a crucial problem in packaging circulatory system. Based on the theory of the depreciation, combined with the characteristics of reusable packages, this paper mainly analyzes the effects of the quality of the old packaging and the years of utilization on the packaging returning pricing, and proposes a differential pricing strategy for old packaging recycling. In addition, considering differential pricing, the returning prices, the returned quantity and the total economic incomes of the supply chain are compared when centralized decision and decentralized decision (Stackelberg Game) are made respectively. And the conclusions are drawn as follows: 1) Only when the value of packages amounts a certain value, the returning packages is feasible. And the higher the value, the more economic incomes will be created. 2) Comparing with decentralized decision, centralized decision can increase the returning prices, enlarge the returned quantity and create more economic value of terminal customer and supply chain. 3) Under either situation, the returning price is always positively related to the quality coefficient, the value of packages and the sensitivity of customers toward returning prices, while negatively associated to the years of utilization and the environmental awareness of customers.
Key words: operational research; game theory; differential pricing; quality coefficient; reusable packages
发表期数: 2018年10月第19期
引用格式: 朱文刚,陈晓慧. 可重复使用包装差别定价策略研究[J]. 中国科技论文在线精品论文,2018,11(19):1893-1901.
 
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