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基于用户画像的高校数字图书馆精准服务模式研究

发表时间:2019-06-28  浏览量:567  下载量:79
全部作者: 张志清,聂志璇
作者单位: 武汉科技大学恒大管理学院;武汉科技大学服务科学与工程研究中心
摘 要: 网络技术的发展促进了图书馆服务模式从知识型服务向智能型服务的转变。用户画像是真实用户的虚拟代表,能够更准确地描述用户特征。研究以用户画像为核心,构建了高校数字图书馆精准服务的框架模型,包括数据获取、画像生成、智能推荐等。将用户画像技术作为智能图书馆精准服务的关键技术,能够有效提高图书馆的服务质量及满意度,可为高校数字图书馆服务模式的转变提供思路和方法。
关 键 词: 人工智能;用户画像;图书馆精准服务;智能推荐
Title: Research on precise service mode of university digital library based on user portrait
Author: ZHANG Zhiqing, NIE Zhixuan
Organization: Evergrande School of Management, Wuhan University of Science and Technology; Center for Service Science and Engineering, Wuhan University of Science and Technology
Abstract: The development of network technology promotes the transformation of library service mode from knowledge service to intelligent service. User portrait is a virtual representative of real users and can describe user’s characteristics more accurately. Taking user portrait as the core, the framework model of precise service of digital library in colleges and universities is constructed, including data acquisition, portrait generation, intelligent recommendation and so on. Taking the user portrait technology as the key technology of the precise service of the intelligent library can effectively improve the service quality and satisfaction of the library, and provide ideas and methods for the transformation of the service mode of the digital library in colleges and universities.
Key words: artificial intelligence; user portrait; library precision service; intelligent recommendation
发表期数: 2019年6月第3期
引用格式: 张志清,聂志璇. 基于用户画像的高校数字图书馆精准服务模式研究[J]. 中国科技论文在线精品论文,2019,12(3):355-362.
 
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